The Importance of Follower Appreciation

The Importance of Follower Appreciation

Have an appreciation butterfly!
Have an appreciation butterfly!

I’m nearing the 300 follower mark after two months of blogging, followers I worked hard to get. At the same time, I am learning that it is not the amount of followers you have, in spite of what social media moguls will tell you. I believe it is the relationships you try to establish with each one. So, if you have 100 followers and talk to every one of them, then that is better than 1000 followers you don’t even acknowledge. Those are 100 followers who could potentially support you in your endeavors versus the 1000 followers who feel ignored and may choose not to support your endeavors because you don’t acknowledge them.

So I’m going to get down to the nitty gritty of what this post is about using my experiences so far in the social media world. I’ve only been back in social media for about two months, but I’m learning that it is so important to see your followers as more than just a number–you need to see them as people. You need to devote the time they devote to you, if you can. Even if you can’t go to their blogs, interact with them when they comment on your posts (and I will get to commenting on my last post. I promise). These are people you talk to, people you can form invaluable online relationships with, and not just for book promotions either. It just feels good to know others are taking the time out of their day to appreciate what you wrote. I can’t describe the feeling. I’m sure a lot of you know what I’m talking about. But please, don’t get followers for the sake of followers so you can expand your platform. Take the time to try and get to know who is following you. And even if you don’t want to follow that person back, at least recognize this person read your stuff. READ. YOUR. STUFF. This person could have chosen to read other stuff, but no. YOUR. STUFF.

I say don’t go after a number because you can have 10,000 followers but only 100 are ever commenting on your posts. So where are thoseĀ 9900 other followers? What are they doing? Why do you even have them? I guess it’s great to have them should they happen to catch what you write, but I’ve always preferred quality over quantity. Quality seems to be working for me thus far.

There is also Twitter where people love to play the number’s game. I have 1,000 followers, most of who followed me. I do not follow for the sake of following. I generally wait until people follow me, and if I like their profile (meaning they’re not spamming), I will follow them back and engage in conversation. However, while I want to interact with all 1000 of my followers, some of them fall into the trap of link spamming. Now I will re-tweet ones I find engaging, but most are just plain irritating and I hate that that follower fell into that trap. They then start neglecting their followers in favor of trying to push their wares on us all. It does no good to have 2000 followers if 2000 of your followers aren’t checking you out because you’re link spamming. Social media is not like my part-time job, which is a number’s game. Social media is about interaction, recognizing people for who they are. At least, that’s what I think.

But I seriously appreciate all of you. Like, you have no idea. It never gets old to find out when someone has liked my post or commented on it. Never. I don’t think it ever will. I’ll admit I love being noticed. But I also love meeting new people and getting to know them and what they write. People are just awesome to me.

 

The Misuse of Twitter

The Misuse of Twitter

I met up with a writer’s group tonight just so we could all sit down and write away while talking about writing. I was speaking with one woman there about how annoying Twitter is as a marketing platform, and we both came to the same conclusion: People have no idea how to use Twitter. A great majority of them, in fact.

I have over 900 followers. When I tweet about a blog post, guess how many people click on it? 2. Yes. 2. That is because my post drowns in all the other posts vying for attention trying to sell their wares. Apparently you’re supposed to tweet it a lot, but then Twitter becomes a dumbed-down advertising website that’s about as useful as Google ads.

Twitter is a social network like any other network out there. Use it to, I don’t know, socialize. Twitter’s purpose is not to dump your ads into it and expect a yield. I don’t care that your book is 0.99 cents now. I care more about your dog crapping on your carpet because I want to know the person in you first before I get to know your product. Otherwise, your product is going to drown in all the others crying for attention. And maybe every so often I’ll click on it, but I’m really searching for the posts where people are talking about themselves as human beings.

Twitter is great for hosting chats, but terrible for advertising your book. Apparently you’re supposed to advertise it every 20 tweets, and those 20 tweets are supposed to be either tweets from you or conversations with others. I don’t know. All I know is that if I’m interested in you as a person, I’ll click on you and your website. Twitter is supposed to be about selling yourself, in 140 characters, a basic pitch of yourself that explains why I should pay attention to you. And once you’ve sold yourself, we can go from there.

But, please writers, don’t flood your feed with ads of your books. I hate those. Makes me want to quit Twitter, but I’m sure I can’t.