Wil Wheaton: “You can’t pay rent with unique platform and reach”

Sarahbeth Caplin


I want to discuss an article I read a few weeks ago, in which actor Wil Wheaton writesabout the indignity of compensating writers for their work with exposure over money. On the whole, I agree with him. Unless you have the good fortune of being related to someone who already has a platform – imagine being JK Rowling’s kid! – then you will be starting your career from the ground up, having little to no choice but to accept offers of free publicity, because you haven’t built enough of a name for yourself to guarantee media traffic with your name alone.

For many of us, myself included, free publicity in the form of a guest post on a well-known blog IS the payment. With luck, that “payment” will become monetary if the traffic leads back to my own site, where new readers eventually purchase my books. But writers have…

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