Breaking into book marketing. Well, almost.

Breaking into book marketing. Well, almost.

Serious reality-check post. I feel her frustration.

Jane Dougherty Writes

So, I’ve been doing some research, trying to find out how it is possible to write great books, get tremendous reviews and not manage to sell any of them. The answer lies obviously somewhere in the murky zone of marketing and promotion. There was a time when publishers dealt with the marketing side and authors did their bit towards promotion by doing interviews, book signings, talking to fans etc. Marketing is relatively straightforward for a reasonable publisher. A publisher makes a name by publishing good books. To do that they get their books reviewed, set up book signings, interviews, press releases and by dint of publishing good stuff come to be trusted to deliver a good product.
A publisher who has no marketing strategy, does nothing to promote its authors or its books will swim about like a catfish in the mud at the bottom of the pool. And I…

View original post 814 more words

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s