Writing Words With the Tips of My Toes
Yeah, yeah, I said I was going to do a post on marketing, but I thought it was more pertinent to do a review of these two things that I used to help gain exposure for my book. Both services were $30.00 each to basically blitz my book.
I will start with Juniper Grove Book Solutions first. Juniper Grove Book Solutions was a one day blitz that included 17 bloggers (they do 15-20 bloggers). On the first day of the blitz, I was not paying attention to exposure because I had other things going on that day, like school and a launch party later that night; however, when I looked at what type of exposure it had created the next day, I discovered 81 Goodreads adds. I also discovered that there were about 400 entries–I believe–into winning an e-ARC of my book, When Stars Die. As the week continued, I discovered that the exposure was still continuing because I managed to receive about 15-20 Goodreads adds a day for about a week. So instead of the blitz feeling like a one day deal, it felt like an entire week. At the end of the e-ARC giveaway, I had over 1200 entries, which was astonishing to me.
I will be using their services some time in December to help blitz the e-book giveaway of When Stars Die. This made me realize that A LOT of people were interested in reading my book–which in turn made me realize just how much buzz and exposure Juniper Grove had created–except, this time, I will be giving away a $25.00 gift card instead.
As for YA Bound, as I said, this was also a $30.00 blitz. The website recommended that I do it for a week for increased exposure; however, on the first day of the blitz, I noticed very little exposure because there wasn’t much of a jump in my Goodreads adds or Twitter followers or even Facebook likes (which I use to assess the amount of exposure my book is receiving). I also didn’t see too many bloggers doing the blitz that day (which could be inferred from the Tweets that the bloggers do to help advertise the e-ARC giveaway of When Stars Die). However, I did notice the second day that exposure was picking up to include about 15 Goodreads adds per day. I was pleased with this, as it did continue throughout the week.
Even so, there was one day where the exposure was pitiful, and I found out this was because the blogs that were blitzing that day had pathetic exposure themselves, having only about 5 people who were following their blogs. I was very displeased with this and felt shorted as an author. Even though it was only $30.00, the week-long tour promised increased exposure, and I didn’t exactly see that. At the end of the tour, I had about 900 entries into the e-ARC giveaway, which is good, considering it will be going on for a month. However, compared to Juniper Grove Book Solutions, I felt I had far more exposure with When Stars Die with Juniper Grove–and that was only one day! Keep in mind, too, that YA Bound brings on far more bloggers on board, the website promising 70-100 bloggers, compared to the 17 bloggers I had for Juniper Grove. I even had excerpts of my book posted with YA Bound, which I did not do for Juniper Grove.
I suppose I was satisfied with YA Bound, but I do not think I will be using them for blitzes in the future; however, YA Bound does do free cover reveals for YA books, and I know I will be using YA Bound for that.
Even if you’re traditionally published or with a small press, I do recommend Juniper Grove to really increase your exposure, along with the marketing plan your publisher has laid out for you. I think I will also be using Lady Amber for the e-book release of When Stars Die. Exposure doesn’t mean sales, but it does create a brand for you, so that the more people see your book, especially the cover, the more likely they are to prioritize your book when choosing which books to buy.
UPDATE: I have changed my mind about YA Bound. They are a good service to use. The adds I was seeing were adds that occurred on the first day of the print giveaway, which was VERY successful with exposure.