The Madness of Pre-Release Marketing…Again

Emily the Strange #1, Dark Horse Comics (Augus...
Emily the Strange #1, Dark Horse Comics (August 2005) I feel just like this. (Photo credit: Wikipedia)

My fiancé and I did some thorough research on this SEO optimization thing, only to come to one conclusion: that I have no time to manage the maintenance of my own wordpress.org website and certainly don’t have the money to hire someone to do it. I keep reading articles that mention people shy away from SEO because of its complexities, but I’m shying away from it because of its power to be time-consuming. I have to work my part-time job, for my  health I need to do ballet, for my book I need to keep on top of social media and blogging, and for my writing career, I need to keep writing. I’ll also be starting school up in the fall where I will have to drop some of my work hours, so where can managing my own .org database fall into this? It can’t. It’s simply impossible. I barely even have any time to read. I need to get to reading a proof from an author looking for pre-release quotes. I’ll probably end up doing that during work today instead of checking my traffic results.

So instead of stressing about this SEO plugin, I’m just going to have to start using Google AdWords to choose the strongest keywords that will yield more search engine results to my website while expecting WordPress to deal with all the maintenance and junk. I also need to buy my own domain simply because it looks better.

In the meantime, I’m going to keep doing weekly book giveaways. I might have to hold off on doing one for one week simply because my fiancé wants me to buy IMAX tickets for Superman (I also said I would anyway), and that’s pricey. But I do want to keep doing this because not only is it the best way to bring in an audience, but it’s a way for me to thank my followers because I don’t always have the time to return the favor by visiting their websites, even though I do my best to read the posts that I find in the Reader. I also try to visit the websites of frequent visitors to mine, but I think books for now are the best way of showing that appreciation.

I am still trying to crack the code of how to use Tumblr as a viable form of social media. I just think the best way to do this is make very visual blog posts and talk about my writing life. Since Tumblr is filled with aspiring teen writers, they think it’s amazing when you land a book deal, so talking about that is likely to get me more attention than talking about it on, say, Twitter, where authors often frequent anyway and getting a book deal to them anymore is like eating a Skittle. Skittles still taste great, but you can’t have just one.

For Twitter, I’m going to do my best to attend scheduled chats that relate to blogging or writing or both. I also need to take my author’s page on Facebook seriously, but, half the time, I never know what to do with it, so more research is necessary for that.

Also, if my contract manager can’t afford to (because she will be spending some money on marketing, something you don’t find at a lot of houses), I’m going to take the leap and buy an ad on BookBub. I’m going to do more research though to see how effective this really is because the ads are pricey. It’s lucky I’m doing young adult because YA ads are $200.00. But I have crazy dreams and I don’t stop until I’ve achieved them, even with monetary risk.

 

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Author:

Also known as The Dancing Writer, she is currently working on The Stars Trilogy, among other works.

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