I met up with a writer’s group tonight just so we could all sit down and write away while talking about writing. I was speaking with one woman there about how annoying Twitter is as a marketing platform, and we both came to the same conclusion: People have no idea how to use Twitter. A great majority of them, in fact.
I have over 900 followers. When I tweet about a blog post, guess how many people click on it? 2. Yes. 2. That is because my post drowns in all the other posts vying for attention trying to sell their wares. Apparently you’re supposed to tweet it a lot, but then Twitter becomes a dumbed-down advertising website that’s about as useful as Google ads.
Twitter is a social network like any other network out there. Use it to, I don’t know, socialize. Twitter’s purpose is not to dump your ads into it and expect a yield. I don’t care that your book is 0.99 cents now. I care more about your dog crapping on your carpet because I want to know the person in you first before I get to know your product. Otherwise, your product is going to drown in all the others crying for attention. And maybe every so often I’ll click on it, but I’m really searching for the posts where people are talking about themselves as human beings.
Twitter is great for hosting chats, but terrible for advertising your book. Apparently you’re supposed to advertise it every 20 tweets, and those 20 tweets are supposed to be either tweets from you or conversations with others. I don’t know. All I know is that if I’m interested in you as a person, I’ll click on you and your website. Twitter is supposed to be about selling yourself, in 140 characters, a basic pitch of yourself that explains why I should pay attention to you. And once you’ve sold yourself, we can go from there.
But, please writers, don’t flood your feed with ads of your books. I hate those. Makes me want to quit Twitter, but I’m sure I can’t.